Reid partners with his clients to create breakthroughs in performance, profitability and personal fulfillment. He works with individuals to rediscover their remarkable worth as human beings and to carry that forth with rigor and intent into their work, into their organizations and into their lives. Reid believes that humans fundamentally seek meaning, connection and transcendence.

He has over 25 years serving business, government and non-profit organizations. Reid has served clients in regional banking, computer software, aerospace, accounting, tourism, shipping, agricultural products, pharmaceutical, graphic design, brick and decorative products industries. Among others, he has worked with Boeing Space Systems, Zeneca, PricewaterhouseCoopers, Mont Blanc, Inchscape, Chevy Chase Bank, SAP and the Aruba Hotel and Tourism Authority.

Reid has also worked around the globe with the United Nations Secretariat, World Bank and United States Agency for International Development. He has taught at Carnegie Mellon University’s international executive development institute.

In addition to coaching individual clients, Reid’s career has included teamwork skills training, large scale project management, policy evaluation, retreat and workshop design, quality improvement projects, discovery-to-market redesign, public-private partnership development, strategic planning, reporting systems design, board of directors training and contractor management.

Reid graduated from Duke University and holds a Master’s degree from Cornell University. He is certified by the International Coach Federation, Professional Effectiveness Coaches Association and the International Coverdale Group. Reid studied coaching with James Flaherty at New Ventures West (www.newventureswest.com) and periodically sits on its coaching certification panel. He studied negotiation skills at Harvard Law School’s Program of Instruction for Lawyers. He is a certified user of the Myers-Briggs Type Indicator.

Reid recently moved to Santa Barbara after living for 30 years in Washington, DC. He is an active member of the Santa Barbara City College Business & Industry Associates and on the Board of Directors of the Santa Barbara Peace Corps Association. He volunteers at Project Food Chain. Reid is a member of the International Coaches Federation and the American Counseling Association.